Not a Memory Box?
People often think our Curiosity Box is a memory box.
The truth is, it was specifically designed not to be one.
Something I learnt from my dad's dementia journey is that nostalgia and memory are not the same thing, and we design for nostalgia.
A familiar object can evoke recognition, belonging, curiosity and connection, whether or not a specific memory emerges.
In our latest blog,https://www.timelesspresents.com/post/more-than-a-memory-box-why-nostalgia-is-not-the-same-as-memory I explore why memory should not be the price of admission to engagement and connection, and why familiar objects may matter for reasons beyond the memories they unlock.
2 Views