Between need and theory, there we are.

There’s a saying: "Give a person a fish, and you feed them for a day. Teach them to fish, and you feed them for a lifetime."

It’s a lovely sentiment, and it’s an idea that underpins much of dementia care today. The belief that if we just train care workers better, if we just develop more programmes, if we just create more resources, we’ll build a future where care is always dignified, skilled, and meaningful.

But what happens in the meantime?

What happens to the people already living with dementia?

To the carers already working double shifts?

To the families trying – and often failing – to connect with someone they love?

In the real world, people are hungry now.

Not just for training – for connection. For calm. For something that helps today, not someday.

And that’s where our work comes in.

We don’t pretend to be the perfect or only solution.

We’re not replacing training or long-term investment.

But we are trying to fill the space between need and theory – the space where most people actually live right now.

Our activity products are designed to be picked up and used immediately – by care workers, families, and anyone supporting someone with later-stage dementia. We include simple hints and tips with every product to help people get started – not a manual, not a framework, just the kind of gentle guidance that builds confidence, not pressure.

Because sometimes, teaching one person to fish isn’t enough.

Sometimes there are whole communities facing hunger.

Whole systems stretched to breaking.

And in those moments, while we work toward the long-term, we also need to act now – sharing what we can, equipping who we can, making small moments of connection possible.

Our products don’t fix everything. But they do work.

They bring moments of calm. Recognition. Joy.

And they do it without waiting for the perfect conditions.

We’ll keep doing what we can with what we have.

Not just because it’s possible, but because it’s unacceptable to do nothing while we wait.